Vision is the Engine of Philanthropy

imageVision is perhaps the most powerful asset we have in appealing to donors. If your vision reflects a forward-moving, solutions-based approach, your cause can be supported and sustained.

Nonprofit leaders and professional staff are responsible for creating, communicating and facilitating a strong vision for everyone associated with the organization to rally around and strive to achieve.

Here are tips for fostering an inspiring vision:

Keep the vision people-focused

Your vision should reflect a relentless pursuit of helping to improve the lives of others. A commitment to executing the stated vision is perhaps as important as the vision itself. This drive keeps the vision alive, thriving and sustainable.

Foster a culture of philanthropy

A clear and thoughtful vision of where we want to go on behalf of, and along with, our constituents, and ongoing evidence of meaningful progress toward this goal, will foster a philanthropic culture in the organization.

Set a high bar and measure performance

Finally, philanthropy is the responsibility of everyone in the organization – as is working toward the vision with the knowledge that sustained support will occur if we hold up best practices and performance across the enterprise.

When philanthropy is cultivated, appreciated and understood it will fuel the initiation and continuation of the critical support required to carry out the vision.

Dave Smith, Senior Executive Vice President,

To learn whAt Kinetic can do for your organization, contact us at

Schedule a Hartsook Speaker for Your Next Event

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March 2-4, 2020

National School Foundation Association
National Conference 2020
Sponsor: Hartsook

Baltimore, Md.
March 29-31, 2020

2020 AFP International Conference
From Reliable to Remarkable: Growing Regular Gifts
Karin Cox
Janell Johnson

April 22-25, 2020 

Better Together 2020
The Salvation Army National Advisory Organization Conference
Are You Ready for a Major Gifts Campaign? 10 Things to Do First
Karin Cox
Janell Johnson

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