[Strategies for Success - Smart fundraising ideas from Kinetic]

The Future of Major Gifts and Estate Pledges is Now

imageHeavy reliance on an annual fund or special events mires a nonprofit in an almost hopeless cycle of transactional donor doom.

Instead, wake up and smell the benefits of a well-conceived major gifts and estate pledges program. Those who do will succeed well into the future; those who don’t will continue to slog in the fundraising doldrums of mediocrity.

Get educated
Wise nonprofits consider the long game of a blended gifts fundraising program to include a results-oriented, forward-thinking estate pledge and major gift fundraising plan. There are plenty of educational tools out there to get any nonprofit started using savvy fundraising strategies.

Start digging
There are ardent donors who want to make a future gift now as well as a current impact gift. There are prospects who may not be in a position now, but who will be estate pledge donors down the road. Identify who these people are, and work an individualized plan.

Don’t assume the board knows
The shopkeepers will need training, too. An educated board is the best ally any nonprofit can have when it comes to undertaking a successful major gift and estate pledges program. Watch for the “aha” moments, then harness the energy.

Don’t kick yourself years from now, when you will surely need funding as well. Let this be a cautionary tale: estate pledges and major gifts are the future of fundraising. Patient, consistent cultivation over time can make all the difference in turning enthusiastic supporters into full-fledged philanthropists who will impact your mission now and later.

John Warren, Executive Vice President, jwarren@kineticfundraising.com

logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Kinetic’s mission of growing philanthropy by 25 percent in the next 20 years:

Kansas City
August 15, 2018

Nonprofit Connect
Relationship Fundraising 3.0
Adrian Sargeant

San Francisco
August 17, 2018

2018 Berkeley Summer School in Environmental and Energy Economics
Field Experiments in Environmental and Resources Economics
John List

Clayton, Australia
August 23-31, 2018
Monash University
John List

September 11, 2018

2018 University of Chicago
Science of Diversity & Inclusion Initiative Conference
John List

September 19-20, 2018
Science of Philanthropy Initiative Conference 2018
John List

Kansas City
September 26-29, 2018
American Association for State and Local History Annual Meeting
Donor-Focused Fundraising: Letting Research Guide Your Organization’s Philanthropy
Matthew J. Beem
Debbie Bass, National WWI Museum and Memorial

Boston, Mass.
October 5-6, 2018
Boston University
Advances with Field Experiments
John List

Basel, Switzerland
October 16-18, 2018
University of Basel
8th Bernoulli Lecture for the Behavioral Sciences
John List

February 7-8, 2019

LSE Annual Behavioural Public Policy Lecture
Grantham Centre
John List

Past Stops on the Tour

Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:

  • Fundraising Leadership – The definitive source for empowering board members to become pro-active fundraising leaders by Karin L. Cox
  • Performance-Driven Fundraising – Handy, yet entertaining reference tool for new and seasoned fundraisers by Matthew J. Beem

On the Web

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Visit the Kinetic website for:
– Educational opportunities
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@kineticfundraising.com. If you’d like a free subscription to Strategies for Success or its monthly companion, Philanthropy Success, contact info@kineticfundraising.com.