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Receiving, Giving, and Celebrating
A valuable and timeless tenet of fundraising is: money follows mission. This is particularly true when we adhere to the principles of receiving, giving, and celebrating.
Here are three tips for receiving, giving, and celebrating:
Receiving
We’ve all been taught or understood that it is better to give than to receive, but when it comes to money following the mission, we must first “receive” the information that donors are willing to give. We also need to receive the success stories of individuals served by the organization. We need to seek out and receive the important messages the community is sending on what they think about the nonprofit and its mission.
Giving
Once we’ve listened, and received these stories and information, then – and only then – have we earned the opportunity to ask for financial support for the organization’s mission. In asking for gifts, we are aware of the opportunity we are giving donors to make a difference. If we are demonstrating outcomes, money will follow the mission.
Celebrating
After receiving client and donor stories and connecting donors with meaningful opportunities to make a difference, it’s time to celebrate. Celebrating means more than acknowledging a gift, it means making an equally meaningful expression of appreciation. It means sharing our joy for what is being accomplished because of a gift.
By receiving, giving, and celebrating, we can continue to connect with donors on a more personal level. This season, let’s remember that the mission comes first; and money follows the mission.
Steven Jones, Executive Vice President (Kansas City) sjones@kineticfundraising.com
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Join Us on the Growing Philanthropy Tour
Next stops on the road to achieving Kinetic’s mission of growing philanthropy by 25 percent in the next 20 years:
Scotland, U.K.
February 7-9, 2018
Great Fundraising Masterclass
Adrian Sargeant
Minneapolis
February 28-March 3, 2018
ALDE IGNITE International Conference
Massive Fundraising
Adrian Sargeant
London • July 2018
Iof Convention 2018
Adrian Sargeant
Jen Shang
Resources for Smart Fundraising Available on Kindle
Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:
- Fundraising Leadership – The definitive source for empowering board members to become pro-active fundraising leaders by Karin L. Cox
- Performance-Driven Fundraising – Handy, yet entertaining reference tool for new and seasoned fundraisers by Matthew J. Beem
Book Deal of the Month
Kinetic President and CEO Matthew J. Beem’s book Performance-Driven Fundraising: Taking Control of Your Success shares decades of fundraising insights and features campaign success stories. Performance-Driven Fundraising will help accelerate anyone’s learning curve and serve as a valuable reference tool for new and seasoned fundraisers. Go here for a special price of $10 (plus shipping and handling).
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On the Web
Blogs and articles. President and CEO Matthew J. Beem regularly shares simple, but powerful messages about philanthropy, fundraising and the power of relationships.
Timely Tips and Tweets! Follow us on Twitter at HartsookTips for tips and giveaways.
Facebook: Become a Fan and a Friend. Fundraising tips, event photos, news and updates – see what’s new At Kinetic by becoming a fan of us on Facebook. Friend Kinetic CEO Matthew J. Beem, and Chief Creative Officer Karin Cox for even more updates!
Visit the Kinetic website for:
– Educational opportunities
– Books/reference articles
– Conference/workshop speakers
Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@kineticfundraising.com. If you’d like a free subscription to Strategies for Success or its monthly companion, Philanthropy Success, contact info@kineticfundraising.com.
