[Strategies for Success - Smart fundraising ideas from Kinetic]

Fundraising Destination Fundamentals

How is your organization doing? Do you know where you’re headed? How have you been charting your course?

These are the questions you should be asking, early and often, in order to continue to reach your organization’s goals. The concept may be simple, but lack of follow-through has proven to be the fatal flaw for many organizations.

So, what are you doing each day, week, and month to ensure your organization’s fundraising success? What systems are in place that keep you moving toward your desired goal?

Here are three fundamental strategies to help you reach your destination:

Chart your course
Gather the right people. Have you invited people of influence and affluence to be part of your organization’s journey? Whether or not you are undertaking a campaign, gather your staff and board members to discuss and develop a long-term vision. Get it in writing. Be specific. Identify monthly or quarterly goals to fit into your annual, semi-annual, or long-term plan.

Consistency is key
Even though you have a destination and a plan, you can expect a bump in the road along the way. Review your plans and make adjustments to stay on track. Even if it is a short staff meeting, check in weekly on your team’s benchmarks, progress and next steps.

Inspire those who are along for the ride
You will not get to your destination without dedicated volunteers and staff doing the work to meet your fundraising goals. Think of ways to inspire them and keep everyone excited about the work they are doing. For example, always start your meetings by sharing a victory or a word of encouragement. Take time to celebrate big accomplishments.

If you start to get off course, don’t get discouraged. You’re a leader! Get back in gear. Keep going, and let us know if Kinetic can help you get where you want to be … sooner than planned.

Kristy Burns, Vice President, kburns@kineticfundraising.com

logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Kinetic’s mission of growing philanthropy by 25 percent in the next 20 years:

Kansas City
August 15, 2018

Nonprofit Connect
Relationship Fundraising 3.0
Adrian Sargeant

San Francisco
August 17, 2018

2018 Berkeley Summer School in Environmental and Energy Economics
Field Experiments in Environmental and Resources Economics
John List

Clayton, Australia
August 23-31, 2018
Monash University
John List

September 11, 2018

2018 University of Chicago
Science of Diversity & Inclusion Initiative Conference
John List

September 19-20, 2018
Science of Philanthropy Initiative Conference 2018
John List

Kansas City
September 26-29, 2018
American Association for State and Local History Annual Meeting
Donor-Focused Fundraising: Letting Research Guide Your Organization’s Philanthropy
Matthew J. Beem
Debbie Bass, National WWI Museum and Memorial

Boston, Mass.
October 5-6, 2018
Boston University
Advances with Field Experiments
John List

Basel, Switzerland
October 16-18, 2018
University of Basel
8th Bernoulli Lecture for the Behavioral Sciences
John List

Kansas City
November 14, 2018

2018 KC National Philanthropy Day
Starlight Theatre
Lead Sponsor: Hartsook

February 7-8, 2019

LSE Annual Behavioural Public Policy Lecture
Grantham Centre
John List

Past Stops on the Tour

Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:

  • Fundraising Leadership – The definitive source for empowering board members to become pro-active fundraising leaders by Karin L. Cox
  • Performance-Driven Fundraising – Handy, yet entertaining reference tool for new and seasoned fundraisers by Matthew J. Beem


On the Web

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Visit the Kinetic website for:
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@kineticfundraising.com. If you’d like a free subscription to Strategies for Success or its monthly companion, Philanthropy Success, contact info@kineticfundraising.com.