Smart fundraising ideas from Hartsook
April 20, 2016
Your strategic plan is the most powerful fundraising tool in your arsenal. Without a strategic plan, whether or not you will be successful as a leader or as a fundraiser is just a shot in the dark, but with a plan you can set the framework for successful fundraising. Remember, the funds are the necessary link between your vision and meaningful action. A strategic plan will help you meet your fundraising goals and enable you to carry out your mission.
Here are three things your strategic plan should do:
Define your mission
Develop a clear purpose and vision to define the future for your organization's work. Are you clear about what your organization's purpose is and what it isn't? If you were to hold a celebration in 10 years, what accomplishment would you be celebrating? Craft a vision statement that is compelling and promotes a desirable outcome. Donors want to know what they are supporting!
Involve the people who support you
Involve key groups in the planning process. Who cares about your vision? Board, staff, volunteers, clients, community partners and donors all have a commitment to your mission and vision. Their insights can build alignment and reinforce their commitment to solving the issue you are addressing. Report on your progress to keep everyone on board.
Develop a budget
Develop a budget to achieve the strategic plan. No money, no mission. What is it going to cost to achieve the plan? Be detailed with your plan and hold the organization accountable to the budget you create. Knowing exactly what you need and where it all goes plays a huge role in your ability to fundraise effectively and reassure donors that their gifts are helping to meet specific needs.
A strong strategic plan can provide alignment of resources for maximum effectiveness. Donors want to know that their contributions will make a difference!Karen Haren, Executive Vice President (Kansas City)
Join Us on the Growing Philanthropy Tour
Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:
April 20-21, 2016
The Salvation Army
2016 National Community Relations and Development Conference
April 29, 2016
Lilly Family School of Philanthropy
Franztreb Fundraising Lecture Series
John List, Homer J. Livingston Professor of Economics, University of Chicago
April 30, 2016
Presidential Laurel Award Event
Recipient: Bob Hartsook
May 9-11, 2016
2016 AFP Mid-America Conference on Fundraising
Dr. Adrian Sargeant
"Enhancing Satisfaction in Donor Relationships"
"What Does it Take to be Successful in Major Gift Fundraising?"
May 18, 2016
Association of Fundraising Professionals Forum
"Preparing for your next campaign: Tips for successfully completing your internal and external assessment"
May 25-27, 2016
2016 Boy Scouts of America National Annual Meeting
Ross J. Pfannenstiel
Tammy J. Weinman
July 28, 2016
Virginia Fund Raising Institute
Keynote: Karin L. Cox
Inspired Fundraising Summit
August 24-26, 2016
Boy Scouts of America Top Hands
Ross J. Pfannenstiel
Tammy J. Weinman
Past Stops on the Tour
Resources for Smart Fundraising Available on Kindle
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].