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January 8, 2020

The Right Year to Raise More Money

imageThe beginning of the year is the perfect time to reflect, assess and look ahead. How will you improve your fundraising practices and raise more money this year?

Use these tips to get the year started right:

Start with the right outlook

Fundraisers can make all the difference in an organization. Therefore, your outlook and attitude matter. Wake up every day knowing you can help strengthen your organization’s programs which, in turn, can change lives for the better. Make this a year of no excuses. Find the support, tools, training and guidance needed to raise more money. You can do it.

Implement the right plan

“Raise more money” isn’t a plan. You need a comprehensive framework. Your plan should consider everything  – how your special events will complement your major gifts program; an assurance that direct response plans are timed with communications and other fundraising-related activities; and so much more. Establish a timeline with benchmarks and evaluation measures; and, then, follow the plan.

Ask in the right way

Face-to-face meetings are best for soliciting major gifts. The goal is to ask the right person for right gift for the right project at the right time, so you will need to use research before developing a unique strategy for each prospective major-gift donor. When you do meet face to face, listen more than you talk, adapt and respond genuinely and treat each donor as someone who really wants to make a difference.

As a fundraiser, your leadership is critical. No excuses. Lives are waiting to be changed, and 2020 is the right year to get it right!

Karin Cox, MFA, President and Co-Founder, [email protected]

To learn what Hartsook can do for your organization, contact us at
[email protected]

Hartsook’s Growing Philanthropy Tour

logoContact [email protected] to schedule a Hartsook consultant to speak at your conference or organization

Phoenix
January 24-25, 2020
DeMolay International Conference
Ross Pfannenstiel
Jason Wood

Philadelphia
March 2-4, 2020

National School Foundation Association
National Conference 2020
Sponsor: Hartsook

Baltimore, Md.
March 29-31, 2020

2020 AFP International Conference
From Reliable to Remarkable: Growing Regular Gifts
Karin Cox
Janell Johnson

Chicago
April 22-25, 2020 

Better Together 2020
The Salvation Army National Advisory Organization Conference
Are You Ready for a Major Gifts Campaign? 10 Things to Do First
Karin Cox
Janell Johnson

Past Stops on the Tour

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