Spring 2020

A Message from Matt

During this challenging time, when Scout offices, camps and shops are closed and councils face difficult decisions, we want you to know Kinetic is here to help. If you have questions on how to navigate this season of uncertainty, our team is available to answer your questions and offer insights gathered from over 30 years serving Boy Scouts of America councils.

Here are five time-tested principles to help guide your fundraising:

1. Keep working
As unlikely as it sounds, we will likely face greater challenges in the future than we do today. Anyone who experienced the aftermath of 9/11 or the Great Recession remembers the fear and uncertainty. It was as tempting then, as it is today, to become paralyzed. But from its founding in 1987, Kinetic has helped nonprofits raise money during every difficult event. Some even raised more than they would have otherwise, because they leaned into the unknown and believed in the essential nature of the mission and the power of philanthropy.

2. Keep cultivating
Uncertainty has a way of bringing priorities to the surface. It doesn’t diminish the importance of the work you do; it magnifies it. Use this time of collective concern to underscore the tangible ways your council changes the lives of youth for the better. Reach out to your donors with meaningful messages of care and consideration. Plant virtual seeds today that can be harvested in person tomorrow.

3. Keep thinking
Stay positive, flexible and imaginative. If donors express uncertainty about their ability to fulfill pledges, be open to extending fulfillment periods. Communicate the importance of continuing to give, even if periodic gifts are smaller and pledge fulfillment windows expand. Review your existing campaign commitments and, if donors are concerned, create alternative pledge fulfillment plans.

4. Keep asking
“Nothing” doesn’t exist. While theorists and scientists may debate Aristotle’s postulate that “nature abhors a vacuum,” we know it’s a fact in fundraising. Something will fill the void. No matter what’s going on in the world, someone will move into the empty space. Make sure it’s you. Remember:

• There always will be people making money.
• There always will be needs to be met and people who need help.
• People want to make a difference in the world.
• People give to people not projects.
• People give, because they are asked.

5. Keep communicating
Communication conveys appreciation, so stay in touch with donors. Fashion your donor messages around the importance of what your council achieves, especially now. Develop messages that highlight how you change the lives of young men and women. Thankfully, this season of uncertainty will not last forever.

Leverage the lull, and use this time to keep making a difference. And if your council needs answers and advice, contact Kinetic. We’ve helped councils succeed in times of prosperity and through cycles of uncertainty, and we’re here to help you.

One day, while stopping by my son’s elementary school, I struck up a conversation with two of his friends. One of the boys was wearing his school uniform; the other boy was wearing jeans and t-shirt. Since this was an unusual occurrence, I asked them about it.

The one young man, wearing his street clothes, explained, “They’re raising money for a new playground. If you give a dollar, you get to wear your own clothes for a day.” Looking over to the other young man, he quickly offered his insights with a smile, “I gave a dollar, too, ’cause I want a new playground, but I don’t care about wearing jeans. I like my uniform.”

Like those two boys, everyone has their own personal reasons for giving. The same goes for major gifts donors. Go here to read more.

Serving BSA Councils from Coast to Coast and Around the World

Kinetic has assisted Boy Scouts of America councils from coast to coast and in Europe, including the following councils:

Kinetic Speakers Tour

To schedule a Kinetic consultant to speak at your council or event email info@kineticfundraising.com

— CANCELLED —
Chicago • April 22-25, 2020
Better Together 2020
The Salvation Army National Advisory Organization Conference
Are You Ready for a Major Gifts Campaign? 10 Things to Do First
Karin Cox
Janell Johnson

Birmingham, Ala. • August 12-14, 2020
Top Hands
Boy Scouts of America
Ross Pfannentiel

Indianapolis • September 16-17, 2020
Indiana University Lilly Family School of Philanthropy
Science of Philanthropy Initiative Conference 2020
Kinetic: Sponsor

Past stops on the tour