Q: Why build a web­site?
A: It’s an exten­sion of your busi­ness mar­ket­ing, reach­ing new cus­tomers and new markets.

Your web­site design is the key com­po­nent in your inter­net mar­ket­ing ecosystem

Your web­site and other inter­net prop­er­ties are part of your busi­ness mar­ket­ing ecosys­tem, and an exten­sion of your brand on the inter­net, and should be viewed in that con­text and not as iso­lated objects. You web­site design should be rein­forc­ing your brand and extend­ing your mar­ket­ing mes­sages to reach poten­tial cus­tomers on their terms.

To help with your web­site design it’s use­ful to know what your goals are for hav­ing a web­site and how the web­site fits with the rest of your marketing.

Here are seven ques­tions that will help you under­stand what you need for your website: