Pieter Hart­sook

3459 Yosemite Ave., El Cer­ito, CA 94530 (510) 842‑7438  -  pieter@hartsook.com -  linkedin.com/in/hartsook

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Expe­ri­enced man­ager in mar­ket analy­sis, busi­ness devel­op­ment, mar­ket­ing, mar­ket­ing com­mu­ni­ca­tions, project man­age­ment, and IT oper­a­tions in a vari­ety of envi­ron­ments includ­ing entre­pre­neur­ial star­tups, non-profits, open source projects, gov­ern­men­tal and aca­d­e­mic bureau­cra­cies, and For­tune 500 com­pa­nies. Skilled at under­stand­ing tech­nol­ogy impli­ca­tions for con­sumer and busi­ness mar­kets, iden­ti­fy­ing busi­ness devel­op­ment oppor­tu­ni­ties, and com­mu­ni­cat­ing prod­uct func­tion­al­ity to con­sumer mar­kets.

Goals: Drive early-stage prod­uct devel­op­ment, iden­tify prod­uct oppor­tu­ni­ties, mar­ket strate­gies, and strate­gic alliances. Guide prod­uct posi­tion­ing and mar­ket­ing through com­pet­i­tive mar­ket analysis. Develop prod­uct and cor­po­rate mar­ket­ing com­mu­ni­ca­tions, includ­ing mar­ket­ing plans, pre­sen­ta­tions, doc­u­men­ta­tion, demos, screen­casts, and events.

Spe­cial­ties: Mar­ket­ing com­mu­ni­ca­tions, PR, nam­ing, brand­ing, trademark Com­pet­i­tive analy­sis, finan­cial analy­sis and reporting Open source project orga­ni­za­tion, non-profits, licens­ing, com­mu­nity building HTML, CSS, Wiki, SVN, Dreamweaver, Dru­pal, Word­Press — design, edit­ing, maintenance

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EXPERIENCE

Mar­ket­ing Con­sul­tant (The Hart­sook Let­ter) — 2007 – Present

Pro­vid­ing mar­ket­ing, research, and com­mu­ni­ca­tions ser­vices and sup­port for SMB clients includ­ing a vari­ety of projects involv­ing mar­ket­ing com­mu­ni­ca­tions, web­site devel­op­ment, social media mar­ket­ing, busi­ness analy­sis, tech­ni­cal and cost pro­pos­als. Cre­ate and main­tain blogs, web­sites, and social media accounts for mul­ti­ple clients with atten­tion to SEO. Spe­cial­ize in Word­Press web­site development.

Com­mu­ni­ca­tions Man­ager, Sakai Foun­da­tion — 2009 – 2010

Respon­si­ble for both inter­nal and exter­nal com­mu­ni­ca­tions for the Sakai Foundation.

• Owned the con­tent for the Sakai web­site (http://sakaiproject.org) and the over­all orga­ni­za­tion of the project wiki and other com­mu­ni­ca­tion vehi­cles for Sakai. Man­aged web­site redesign and roll­out project switch­ing plat­form to Drupal.
• Pro­moted Sakai through social net­work­ing media includ­ing blogs, mail lists, Twit­ter, LinkedIn, and Face­book groups.
• Cre­ated pro­mo­tional and col­lat­eral mate­ri­als for the Foun­da­tion mem­ber­ship drive and con­fer­ence sponsorships.
• Assisted with plan­ning and coor­di­na­tion for the annual conference.
• Respon­si­ble for respond­ing to requests for infor­ma­tion regard­ing the Foun­da­tion, aca­d­e­mic and com­mer­cial part­ner­ship pro­grams, and prod­uct fea­tures and functionality.

Mar­ket­ing Spe­cial­ist, Open Source Appli­ca­tions Foun­da­tion — 2001–2007

OSAF is a 501©3 non-profit foun­da­tion devel­op­ing open source soft­ware. Pro­vided mar­ket­ing ser­vices for OSAF’s startup soft­ware project, including:

• Mar­ket­ing com­mu­ni­ca­tions — cre­at­ing and edit­ing con­tent and track­ing the pub­lic OSAF web sites, blog, and wiki, and han­dling press inquiries.
• Designed and cre­ated on-line end user documentation
• Mar­ket research and analy­sis to define the prod­uct fea­ture set and road map,
• Liai­son and report­ing activ­i­ties for aca­d­e­mic con­sor­tia and grant­ing institutions;
• Open source com­mu­nity build­ing, plan­ning and coor­di­nat­ing inter­nal and pub­lic events
• Prod­uct brand­ing and nam­ing projects; trade­mark analy­sis and filing

Vice Pres­i­dent (var­i­ous posi­tions), MyPoints/Cybergold — 1998 – 2001

VP Mar­ket­ing, Cyber­gold Divi­sion – MyPoints/United New Ven­tures - 2000 — 2001

MyPoints, Inc. acquired Cyber­gold in August 2000 reduc­ing staff and mak­ing a drive for profitability.

• Cre­ated pro­grams that improved mem­ber value and reduced acqui­si­tion costs by 23% from $1.10 to $.76.
• Devel­oped finan­cial sce­nar­ios and pro forma term sheets posi­tion­ing Cyber­gold for acquisition.
• Par­tic­i­pated in inte­gra­tion project merg­ing Cybergold’s 9.5 MM with MyPoint’s 9 MM members.
• United New Ven­tures acquired MyPoints, Inc. in July 2001 and shut­down the Cyber­gold pro­gram. Man­aged orderly shut­down process for web­site to min­i­mize neg­a­tive mem­ber and client experience.

VP Infor­ma­tion Ser­vices – Cyber­gold - 2000

Com­pany restruc­tured after acquir­ing another incen­tives com­pany pro­moted to VP of Infor­ma­tion Services.

• Super­vised IT Depart­ment includ­ing PC and soft­ware pur­chases, LAN/WAN sup­port, net­work backup, VPN, enter­prise appli­ca­tion man­age­ment, Nor­tel tele­phone sys­tem, and the office secu­rity system.
• Super­vised Deci­sion Sup­port Depart­ment. Devel­oped ana­lyt­i­cal sup­port tools includ­ing a mar­ket­ing data­mart using OLAP ana­lyt­ics, and web log analysis.

VP Mem­ber­ship Mar­ket­ing & Analy­sis; Mem­ber Acqui­si­tions — Cyber­gold - 1999

• Pro­vided analy­sis of the mem­ber­ship and trans­ac­tional data­base for the exec­u­tive team. Devel­oped a set of key met­rics includ­ing a Mem­ber Value Index to pro­vide weekly dash­board reports.
• Insti­tuted mem­ber­ship acqui­si­tion pro­mo­tional cam­paigns included sweep­stakes and other on and off-line pro­mo­tions. In three months, dou­bled mem­ber­ship growth to 1 mil­lion members/quarter.
• Super­vised Cus­tomer Ser­vice Depart­ment. The 20 mem­ber staff pro­vided e-mail and tele­phone sup­port to Cybergold’s 9 mil­lion mem­bers in their incen­tives reward and redemp­tion transactions.

VP Busi­ness Devel­op­ment — Cyber­gold — 1998

• Cre­ated new busi­ness mod­els and appli­ca­tions based on mar­ket trend analysis.
• Secured pio­neer­ing, strate­gic, on-line part­ner­ships for Cybergold’s core technologies.
• Man­aged com­plex cus­tomer rela­tion­ships includ­ing MBNA Bank, AOL, Maritz and Quintel/Qwest.
• Pro­to­typed inter­net incen­tive and micro­pay­ment busi­ness mod­els with early adopter customers.

Vice Pres­i­dent, IPT, Inc. (publishing/prepress soft­ware) — 1997 – 1998

• VP Busi­ness Devel­op­ment. Devel­oped co-marketing and strate­gic alliance rela­tion­ships for color cal­i­bra­tion sys­tem. Designed mar­ket­ing mate­ri­als and rep­re­sented com­pany at pub­lic events.

Vice Pres­i­dent, Apple Com­puter — 1996 –1997

• VP Mar­ket­ing Analy­sis and Research. Man­aged staff of six ana­lysts. Pro­vided com­pet­i­tive and mar­ket analy­sis. Coor­di­nated company-wide mar­ket research efforts.

Con­sul­tant and Edi­tor, The Hart­sook Let­ter (mar­ket research) — 1991 — 1996

• Inde­pen­dent Mac­in­tosh ana­lyst, con­sul­tant, edi­tor, pub­lisher of The Hart­sook Let­ter Newslet­ter and Report.
• Quoted fre­quently in media rang­ing from the Mac­in­tosh trade press to NY Times and Newsweek.
• CMP Pub­li­ca­tions rated The Hart­sook Let­ter one of the top five PC indus­try newslet­ters in the US in 1996.

Pro­gram Man­ager, Inter­na­tional Data Cor­po­ra­tion (mar­ket research) - 1990 — 1991

• Man­aged the Mac­in­tosh Research Pro­gram in the Desk­top Com­put­ing Group. Gath­ered and ana­lyzed data and wrote mar­ket and com­pet­i­tive analy­sis reports.

Con­sul­tant (Self employed) –1989 — 1990

• Assisted com­pa­nies, with mar­ket­ing, train­ing, tech­nol­ogy eval­u­a­tions and PC sys­tems implementation.

Direc­tor, TOPS Division/Sun Microsys­tems — 1986 — 1989

• Direc­tor, Strate­gic Alliances. Estab­lished and main­tained alliances with other com­pa­nies includ­ing comar­ket­ing, OEM, prod­uct licens­ing; and tech­nol­ogy acquisitions.

Pres­i­dent, Infor­ma­tion Man­age­ment Appli­ca­tions — 1982 — 1987

• Con­sult­ing firm pro­vided PC imple­men­ta­tion strate­gies, data com­mu­ni­ca­tions and net­work­ing sup­port, train­ing, and soft­ware appli­ca­tions development.

Assis­tant Direc­tor, Howard Uni­ver­sity Libraries — 1981 — 1983

• Man­aged seven branch libraries, served on Director’s Coun­cil as spe­cial­ist for tech­nol­ogy appli­ca­tions, spe­cial­ist for con­tract­ing sup­port ser­vices; and project man­ager for library renovations.

Project Man­ager, Infor­ma­tion Plan­ning Asso­ciates — 1978 — 1981

• Library Sys­tems con­sul­tant. Man­aged library/information man­age­ment sup­port con­tracts with Fed­eral agen­cies includ­ing Office of the Pres­i­dent, DOL, HUD, Social Secu­rity, NIH, and For­est Service.

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EDUCATION

• C.L.S. (Cer­tifi­cate in Library Sci­ences — Man­age­ment) U.C. Berke­ley (The­ory of Admin­is­tra­tion, Sys­tems Analy­sis, and Spe­cial Prob­lems in Librarianship)
• M.L.S. (Mas­ters of Library Sci­ence) U.C. Berkeley
• B.A. (Bio­log­i­cal Sci­ence) U.C. Berkeley

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Ref­er­ences avail­able upon request.