Seven questions to improve your website design

Your website is the heart or your internet marketing ecosystem

Q: Why build a web­site?
A: It’s an exten­sion of your busi­ness mar­ket­ing, reach­ing new cus­tomers and new markets.

Your web­site design is the key com­po­nent in your inter­net mar­ket­ing ecosystem

Your web­site and other inter­net prop­er­ties are part of your busi­ness mar­ket­ing ecosys­tem, and an exten­sion of your brand on the inter­net, and should be viewed in that con­text and not as iso­lated objects. You web­site design should be rein­forc­ing your brand and extend­ing your mar­ket­ing mes­sages to reach poten­tial cus­tomers on their terms.

To help with your web­site design it’s use­ful to know what your goals are for hav­ing a web­site and how the web­site fits with the rest of your marketing.

Here are seven ques­tions that will help you under­stand what you need for your website:

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WordPress 3.9 is almost here

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Release Can­di­date RC1 has been deployed.

I’m try­ing that out on my Hart­sook Let­ter Stag­ing site. Every­thing looks good so far, I haven’t found my theme or plu­g­ins break­ing. You can take a look for your­self at http://hartsook.staging.wpengine.com. (the link will open in a new win­dow so you can com­pare 3.8.2 and 3.9 if you want to.

Here’s a link to what wordpress.org has to say about 3.9 RC1

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Growing Pains for GoDaddy WordPress Managed Hosting — no easy way to backup your site!

It's not easy...

Admit­tedly it’s a new prod­uct, but cur­rently there is no ele­gant way to man­u­ally backup your Word­Press site at GoDaddy Word­Press Man­aged Host­ing. GoDaddy does take a nightly snap­shot of the files and data­base and keeps it around for 30 days. If you want to roll­back to a pre­vi­ous ver­sion, you have to call cus­tomer sup­port and get them to do it. But change is coming…

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Is it time to give GoDaddy WordPress hosting another chance?

thumbsup

Host­ing your Word­Press web­site on GoDaddy has been strongly dis­cour­aged by me and most of the Word­Press con­sul­tants I know. But GoDaddy has just intro­duced a new Word­Press Man­aged Host­ing plan that may change all that.

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WordPress site migration, copying your site and moving it

wordpress-explained

There are sev­eral rea­sons why you might want to copy your website,

  • you want to make a “sand­box” copy to exper­i­ment on, with­out affect­ing the public-facing pro­duc­tion site
  • you want to change host­ing com­pa­nies to get a bet­ter deal, faster per­for­mance or more functionality
  • hav­ing a com­plete copy of your web­site is a great insur­ance pol­icy should some­thing hap­pen to your host and your site is lost.
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Are your website pages loading slowly? This might help…

jetpack_photon

Jet­pack Pho­ton should help I rec­om­mend Jetpack-Photon mod­ule (deac­ti­vate all the other Jet­pack mod­ules you don’t use). Pho­ton is an image-only CDN solu­tion using Automatic’s servers. All your images are uploaded to their servers the next time the image is … Con­tinue read­ing

It’s OK to go ahead now… WARNING! Don’t update BackWPup plugin to version 3.x yet It’s OK to go ahead now…

Stop

Back­W­Pup plu­gin developer, Daniel Huesken has decided to begin offer­ing a “Pro” ver­sion begin­ning with ver­sion 3.0 of the plu­gin. I don’t have a prob­lem with this and in some cases might rec­om­mend the Pro ver­sion to some of my clients. All … Con­tinue read­ing

Relevanssi plugin breaks WordPress built-in editor searchs

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Rel­e­vanssi — A Bet­ter Search plu­gin breaks the search func­tion in the “Media Library’, “Insert Media panel”, and also the ‘Insert link to exist­ing con­tent” in the hyper­link panel. Rel­e­vanssi replaces Word­Press default search with a partial-match search that sorts results … Con­tinue read­ing

Simple Image Map Creation, but there is a caution flag!

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Some­one at our recent Weekly Word­Press Sup­port Group at Tech­Lim­i­nal in Oak­land CA asked about how to cre­ate an image map to use as a nav­i­ga­tion fea­ture. There are web­sites that will do this for you and of course you can do … Con­tinue read­ing

Weaver Theme bug identified & resolved

Weaver Theme bug

While I was con­fig­ur­ing options in the Weaver theme (Weaver II-Pro) in prepa­ra­tion for my pre­sen­ta­tion at the Con­fig­urable Themes pre­sen­ta­tion for the Oak­land Word­Press Meetup the other day when I dis­cov­ered a strange behav­ior when select­ing one of Weaver theme’s … Con­tinue read­ing

Testing a new Picasa and Flicker plugin for WordPress — Photonic

photonic shortcode

I just pasted the URL of a Picasa album below (http://picasaweb.google.com/107310476656218787840/PieterSUkulele) Using the raw URL doesn’t does work, but mak­ing it a link will take you to the album at Picasa Using the Pho­tonic “short­code” will also make it work. The … Con­tinue read­ing

TimThumb security risk and solution — find out if this affects you!

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There is a great post on the back­ground of this prob­lem by Mark Maun­der that I rec­om­mend you read to under­stand the sever­ity of the issue: Tech­ni­cal details and scripts of the Word­Press TimThumb.php hack But even bet­ter, Mark has writ­ten … Con­tinue read­ing

Referrer spam, what is it, should you worry about it, and what can you do about it?

no spam

I first became aware of the Refer­rer Spam prob­lem after installing and using the Word­Press plu­gin Stat Surfer. One of Stat Surfer’s sta­tis­tics cat­e­gories is Top Refer­rers. I noticed on a business-client’s site they were get­ting refer­ral traf­fic from porn … Con­tinue read­ing

Don’t use this Scribd plugin for iPaper docs — use Embedly instead

Scribd wordpress option

I wanted to dis­play a slide show that was hosted on Scribd.com (see Mary Meeker’s slides on theBril­liant analy­sis of cur­rent inter­net mar­ket­ing trends post). There is a lot of good con­tent on Scribd that you may want to share with … Con­tinue read­ing

StatSurfer – WordPress Statistics plugin

statsurfer

Stat­Surfer dash­board wid­get doesn’t use Google Ana­lyt­ics. Stat­Surfer is the evo­lu­tion of Stat­Press and Stat­Press Reloaded, the plu­gin is there­fore con­sis­tent with the data of the two Stat­Press sys­tems. The plu­gin allows you to surf eas­ily and quickly in the … Con­tinue read­ing