Your website is the heart or your internet marketing ecosystem

Seven questions to improve your website design

Q: Why build a website?
A: It’s an extension of your business marketing, reaching new customers and new markets.

Your website design is the key component in your internet marketing ecosystem

Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.

To help with your website design it’s useful to know what your goals are for having a website and how the website fits with the rest of your marketing.

Here are seven questions that will help you understand what you need for your website:

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How to embed a viewable pdf in a WordPress post

Normally putting the URL of a pdf on a line by itself doesn’t display the pdf on a Word­Press page, and if you use the add media button and paste the URL for the pdf into the URL field, you get a link that will open the pdf, but the pdf does not display on the page itself,

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Trouble moving your site to Godaddy Managed WordPress Hosting Plan? – Here are some pointers

Recently a reader raised a question in a comment to a previous post. He was confused about how to move an existing site to Godaddy Managed WordPress Hosting. Having done this several dozen times now I’ve developed some “best practices” and work-arounds I can share.

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click to go and check your website

Google filters out websites that are not mobile-friendly from search results – how to check your site

Google has started rolling out filtering for Google searches from mobile devices. If you site doesn’t meet the criteria for mobile-friendly, your site won’t show up in the search results no matter how relevant your page is to the search. … Continue reading →

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WordPress 3.9 is almost here

Release Candidate RC1 has been deployed.

I’m trying that out on my Hartsook Letter Staging site. Everything looks good so far, I haven’t found my theme or plugins breaking. You can take a look for yourself at http://hartsook.com. (the link will open in a new window so you can compare 3.8.2 and 3.9 if you want to.

Here’s a link to what wordpress.org has to say about 3.9 RC1

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It's not easy...

Growing Pains for GoDaddy WordPress Managed Hosting – no easy way to backup your site!

Admittedly it’s a new product, but currently there is no elegant way to manually backup your WordPress site at GoDaddy WordPress Managed Hosting. GoDaddy does take a nightly snapshot of the files and database and keeps it around for 30 days. If you want to rollback to a previous version, you have to call customer support and get them to do it. But change is coming…

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WordPress site migration, copying your site and moving it

There are several reasons why you might want to copy your website,

  • you want to make a “sandbox” copy to experiment on, without affecting the public-facing production site
  • you want to change hosting companies to get a better deal, faster performance or more functionality
  • having a complete copy of your website is a great insurance policy should something happen to your host and your site is lost.
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Are your website pages loading slowly? This might help…

Jetpack Photon should help I recommend Jetpack-Photon module (deactivate all the other Jetpack modules you don’t use). Photon is an image-only CDN solution using Automatic’s servers. All your images are uploaded to their servers the next time the image is … Continue reading →

Stop

It’s OK to go ahead now… WARNING! Don’t update BackWPup plugin to version 3.x yet It’s OK to go ahead now…

BackWPup plugin developer, Daniel Huesken has decided to begin offering a “Pro” version beginning with version 3.0 of the plugin. I don’t have a problem with this and in some cases might recommend the Pro version to some of my clients. All … Continue reading →

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Relevanssi plugin breaks WordPress built-in editor searchs

Relevanssi – A Better Search plugin breaks the search function in the “Media Library’, “Insert Media panel”, and also the ‘Insert link to existing content” in the hyperlink panel. Relevanssi replaces WordPress default search with a partial-match search that sorts … Continue reading →

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Testing a new Picasa and Flicker plugin for WordPress – Photonic

I just pasted the URL of a Picasa album below (http://picasaweb.google.com/107310476656218787840/PieterSUkulele) Picasa Web Albums – Pieter Hartsook – Pieter’s Ukulele Photos by Pieter Hartsook, Jan 18, 2007 – The ukulele I built studying with luthier Mike Da Silva Using the … Continue reading →

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Referrer spam, what is it, should you worry about it, and what can you do about it?

I first became aware of the Referrer Spam problem after installing and using the WordPress plugin Stat Surfer. One of Stat Surfer’s statistics categories is Top Referrers. I noticed on a business-client’s site they were getting referral traffic from porn … Continue reading →

Scribd wordpress option

Don’t use this Scribd plugin for iPaper docs — use Embedly instead

I wanted to display a slide show that was hosted on Scribd.com (see Mary Meeker’s slides on theBrilliant analysis of current internet marketing trends post). There is a lot of good content on Scribd that you may want to share with … Continue reading →

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StatSurfer – WordPress Statistics plugin

StatSurfer dashboard widget doesn’t use Google Analytics. StatSurfer is the evolution of StatPress and StatPress Reloaded, the plugin is therefore consistent with the data of the two StatPress systems. I like the aggregate display graph and the alternative view of … Continue reading →